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Copywriting portfolio

Here are just a few examples of my copywriting work. If you’d like to see more, just let me know.

Madeline McQueen – landing page

Business coach Madeline McQueen asked me to write a landing page to sell places at her latest seminar. Here it is:


Pristine Advisers – sales letter

This direct mail piece boosted response and profit for Pristine Advisers – A New York-based PR firm.


East Berkshire Primary Care – recruitment letter

Copywriting isn’t just about selling – it’s about persuasion. This letter is one of a series I wrote to help recruit GPs for East Berkshire Primary Care. The campaign boosted GP numbers by a third.


Moving Made Easy – advert

I recently worked in collaboration with marketing company Breed Communications and designer Paul Sewell to create a series of adverts and promotional brochures for Moving Made Easy – a property company specialising in assisted sale. Click below to see an example:


NHS – website

The marketing team at NHS Greenwich recently asked me to revamp their web content to make it more engaging and encourage interaction. Click the link below to view the site:


Solidarity Sports – appeal letter

I recently worked on a voluntary basis for Solidarity Sports, a charity that works with deprived kids in London. They needed an appeal letter, which you can read here:


Pro Auction Ltd – press release

Leading auctioneers Pro Auction Ltd needed a press release to publicise an upcoming sale of contents from iconic London hotel The Hempel. The release I produced was picked up by the Daily Mail and the London Evening Standard, as well as thousands of online sites. Click on the link below to have a read:


European Licensing Company – editorial

I was asked by top PR firm Kilogrammedia to produce editorial copy for a new magazine-style brochure for the European Licensing Company, one of Europe’s leading brand licensing agencies. Click on the link below to view an excerpt:


Group 4 Securicor – article

Multi-national security company Group 4 Securicor use me on a regular basis to provide features for their customer magazine; the brief is to create interesting and informative articles that also sell the company’s service. Read one of my articles by clicking on the link below:


This is just a small selection of my work – if you’d like to see more copywriting samples just let me know and I’ll send some over.